Konkuk University (KU) announced on June 26, 2014, that the social big data analysis project proposed by Prof. Hanku Lee's team (Division of Internet & Multimedia Engineering, College of Information & Communications) was selected by the Korean Ministry of Trade, Industry & Energy (MOTIE) as a government-funded project.
The government-funded project aims to support research in terms of R&D reinvestment, promotion of technological development, and enhancement of industrial competitiveness in order to establish a "virtuous cycle of technological innovations."
Photo: Prof. Hanku Lee
(College of Information & Communications, KU)
Prof. Lee's team will be funded with 1 billion Korean won (or almost 1 million USD) for their establishment of a system for analyzing fashion consumption trends through social big data. The project will be conducted from June 2014 to May 2015, with the participation of Ewha Womans University, Korea Color & Fashion Trend Center (CFT), and the Korea Research Institute for Fashion Industry (KRIFI).
The objectives of this project are as follows: analyzing and providing realistic trends in fashion consumption by collecting real time big data produced through SNS, developing a system that can predict consumption trends of the near future as well as promoting the commercialization of new services, and disseminating the technologies, capacities, and know-hows acquired from building such analytic system.
Prof. Lee's team plans to develop analytic techniques for big data to discover and forecast consumption trends by analyzing the themes of social big data text set by fashion and textile experts and fashion-related corpus. To test the system, the team will plan and conduct a pilot project, based on which a new fashion service business model will be devised.
Posted by Eun Jin Cho