On March 12, 2016, Professor Myung-Hwan Cho of the Department of Biological Sciences gave a keynote address titled “Ending AIDS by 2030: Market Intervention Needs” during a plenary session of the 12th International Congress on AIDS in Asia and the Pacific. Hosted by the Bangladeshi government, the meeting took place at Dhaka, and approximately 5,000 participants, including Bangladeshi President Abdul Hamid, were in attendance. In his speech, Professor Cho argued AIDS can be eliminated by 2030 with market intervention in fundraising. He also emphasized that treating patients in Africa and Asia would be critical. According to Professor Cho, although 48 new AIDS medications have been developed, the benefits are limited to patients in developed countries given the high annual cost of \10-20 million. Of the 37 million AIDS patients worldwide, close to 22 million are unable to receive treatments at the moment. Another 17 million are unaware of their infection. Through market intervention, Professor Cho works to provide free AIDS medication to 1 million African children. UNITAID, for which he serves as a steering committee member, financed \2.4 trillion in five years to end HIV/AIDs, malaria and tuberculosis by levying $1 on airline tickets. An authority in the areas of AIDS research, Professor Cho also works with UNAIDS, WHO, Bill & Melinda Gates Foundation, and Clinton Foundation to fight the disease.