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Undergraduate Sanghuh College of Life Sciences

Department of Food Marketing and Safety

Food marketing and technology is a multidisciplinary field based on the natural and social sciences with the purpose of coordinating different components in the field of biotechnology industry. The importance of the biotechnology industry has emerged worldwide and competition in the field has never been so fierce. Compared to other industries, professions in the biotechnology industry show a relatively high R&D proportion. The educational level of individuals is also higher in relative terms as demanded by the industry. However, professionals capable of translating developed technologies into successful commercialization are lacking. Moreover, individuals capable of understanding the underlying technologies of bio-products for commercialization accompanied with establishing an efficient sales network will significantly strengthen the competitiveness of the biotechnology industry.

Recently, the demand for professionals with engineering experience and an education in economics and management has increased. Food marketing and technology is a newly emerging field which combines biotechnology, economics and management know-how in a form of interdisciplinary convergence. The Department of Food Marketing and Safety is a unique department found only at Konkuk University (KU), comprised of some of the most distinguished faculty members in the field. Our major goal is to strengthen the Korean biotechnology industry by producing world class human resources in the field.

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